Mar 12, 2010
A conceptual animation which highlights the issues of marketing that causes our exploitation through consumerism.
It is about how we are being constantly sold an ideal lifestyle, a dream, a promise that we are suckered into, so that we will buy advertised products.
The irony behind this: we are actually aware about the truth – that these promises are empty and the dreams will never happen – yet we still subscribe to them.
Created and Animated by Benjamin Chee
Project Time: August - November 2009